Video will soon be 90% of Internet traffic. 1
Video is the most effective website initiative.2
Do you include video on your website? Video is a very effective way to relay information about your practice and connect with visitors. Many experts predict that video will continue to grow in popularity and sites that do not utilize this method to deliver content will be left behind. Pointing out the benefits you offer as a therapist who utilizes MyOutcomes would be a great subject for a video. If you are not comfortable in writing and recording your own Dr. Barry Duncan has created a video for clients explaining PCOMS and measuring outcomes. This video is available on Heart and Soul of Change Blog for anyone to use. This video makes some great points that all potential clients should be aware of regarding the benefits of MyOutcomes. Dr. Duncan shares how PCOMS quickly and efficiently reports when treatment isn't working enabling the therapist to use a more effective therapy. His point is that it doesn't matter how â€œrightâ€ the treatment is what truly matters is how the client responds to that treatment. The ORS and SRS (MyOutcomes) gives a method for the client voice to be central to the care they receive.
Dr. Duncan's Video for clients about PCOMS and Measuring Outcomes
Do you presently utilize video on your website? If not why not take a look at recording one yourself or utilizing the video Dr. Duncan has made available. You could use it as is or as a template for your own.
1 In a keynote address at CES, YouTube's Vice President of Global Content Robert Kyncl said that video would soon be 90% of Internet traffic. (Forbes)
2 Video and other multi-media product viewing options were rated more effective than any other site initiatives in an Adobe survey of almost 2,000 interactive marketers. (Adobe)