“It’s the most wonderful time of the year”, but your billing through the holiday season can cause you some fear.
Hearts are a-glowing amidst much mistletoeing – and your client bookings are slowing.
It’s the hap-happiest season of all, but your clients don’t call – they’re spending all their time and money at the mall.
With all due respect to Andy Williams and his timeless Christmas classic, the holiday season can be a far cry from what most people would describe as “wonderful”. As a therapist your challenge may simply be a slowdown in business, but as we all know, for many this time of year is a personal / relational mine field and it is often a matter of survival Yet it is the most unlikely time that they’ll come in for a therapy session.
As a therapist the holiday season presents challenges but also some opportunity. With bookings temporarily dropping off it may be an opportunity to unwind and take some much needed downtime. Of, it may be the perfect time to get your name and services in front of more people at a time of the year when many need support and help.
A Psychology Today article, What are your plans for your holiday private practice slump?, shares some holiday survival strategies. They suggest host a teleseminar, a workshop, or ask to speak at a local venue.
How about writing and submitting an article to local newspaper, website, or write an article / blog for your own website that you can use year after year. Usually articles featuring a number of seasonal tips are popular. For example, â€œTop 5 things to do to enjoy a conflict free family get-togetherâ€.
Are you ready for the holiday slowdown? Take some time now before hand to consider what might be best for you and for your practice this season.